ASDA welcome Little Kickers to their Sporting Chance Promotion.

10th October: Earlier this year, ASDA launched ‘ASDA Sporting Chance’, a community sports initiative that gives children access to free sports sessions during the school holidays whilst working with the charity SportsAid, to support some of the UK’s best up and coming young athletes. Leading up to the London 2012 Olympics and beyond, ASDA have committed themselves to encouraging Britain’s young sporting talent in order to find a potential Sporting Champion. The initiative is aimed at children to encourage them to take up a new hobby, learn a new skill or pick up a previous interest.

“ASDA Sporting Chance is all about making sports more accessible and giving thousands of kids the chance to participate in sports in their local community,” states Andy Bond, CEO and President of ASDA. “Sport has always been integral to my life and it gives me a sense of tremendous pride that ASDA is now helping to provide a wealth of sporting activity for kids in the community at no extra cost to mum.”

Andy Bond, CEO and President of ASDA.

Little Kickers will be running a series of trial sessions in partnership with ASDA (and promoting this in a number of ASDA will be running a series of trial sessions in partnership with ASDA (and promoting this in a number of ASDA stores across the country), during the half-term period. The objective of the promotion is to encourage children to get involved in sport, and it is envisaged that if the promotion works well, it will be run every school holidays from this half term up to and after the London Olympics in 2012.

will be running a series of trial sessions in partnership with ASDA (and promoting this in a number of ASDA stores across the country), during the half-term period. The objective of the promotion is to encourage children to get involved in sport, and it is envisaged that if the promotion works well, it will be run every school holidays from this half term up to and after the London Olympics in 2012.

Each session will be completely free and is designed to help families keep children both entertained and active during the holidays. All customers need to do is pick up a leaflet from any ASDA , log onto www.asda-sportingchance.co.uk, select “football” as an activity and see if there is a Little Kickers class running at a venue close to them. If so, and there is space available, they can pre-book a trial session and go along with their free voucher.

Christine Stanschus, Managing Director for Little Kickers said “I am delighted that we have been invited to participate in this promotion, as our overall objective at Little Kickers is to encourage more children to get physically active, and to provide them with a positive introduction to sport. We appreciate that children, who become passionate about sport at a young age, are far more likely to continue to participate as they get older. By working in close partnership with ASDA on this promotion, we are able to pass on our passion for sport and encourage a healthier lifestyle to a wider audience”.

As well as teaching fundamental football techniques & elementary life skills, Little Kickers aim to develop invaluable social skills such as listening, sharing, taking turns and teamwork plus they also place emphasis on simple learning concepts like colours and numbers and on fine-tuning the child’s basic balance, agility and co-ordination.

 

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