PRESS RELEASE Little Kickers bring their ‘Play not Push’ message to over 2,000 children at summer family fun days throughout the UK. 3rd September 2008: The Innocent Village Fete, Legoland Live and Beamish Museum were just a few places that Little Kickers scored a major hit with children and their parents throughout the UK this summer. With over 8,000 under 7’s across the country already regularly participating in classes held at local venues, Little Kickers wanted to take their programme on the road to show others what they had been missing. Feedback from attendees and organisers of the events has been overwhelmingly positive. The coaches were energetic, friendly and encouraged the little ones to play games and try penalty shoot outs. The parents got involved too and everyone had a great time, despite the occasional poor weather conditions. Jacki Winstanley, Publicity Manager for Beamish Museum said, “The Little Kickers event at Beamish was really well organised and the set up extremely professional” Attending family focused fun events throughout the summer was an ideal opportunity to showcase the Little Kickers classes to parents and allow them to see first hand that the programme is about far more than simply introducing their child to the beautiful game. What sets Little Kickers apart from the many other pre-school activities is their overall objective to encourage more children to get physically active, and to provide them with a positive introduction to sport. Little Kickers appreciate that children who become passionate about sport at a young age are far more likely to continue to participate as they get older, thereby reducing the instance of both childhood and adult obesity. Gretta Mcnamara, Marketing Manager for Little Kickers said “We are keen to participate in events like these to encourage more parents to let their children have a go at sport from an early age. Many people feel that children are too young to do so until they reach the age of 5, however by participating in the Little Kickers fun day events, parents can gain first hand experience of the kinds of games which are appropriate and fun for the pre-school age group and take some of the ideas home with them”. As well as teaching fundamental football techniques & elementary life skills, Little Kickers aim to develop invaluable social skills such as listening, sharing, taking turns and teamwork plus they also place emphasis on simple learning concepts like colours and numbers and on fine-tuning the child’s basic balance, agility and co-ordination. Little Kickers are primarily a commercially-run organisation, however many of their franchisees also now run non-profit classes for Surestart. Where they run classes on a commercial basis, they try to keep the prices as low as possible to ensure that they are financially within the reach of as many families as possible. This is what some of their customers had to say: • “Luke had a great time at his first session and I was very impressed with the coaching and format of the session. The coaches made him feel very welcome and involved straight away. He can't wait for the next one to start. Please thank the coaches for a great time”. P Quinn • "My son, Harry, attended his first Little Kickers class at Wimbledon last Friday. I just wanted to say how impressed I was with it. Harry absolutely loved it and the two coaches were fantastic and really involved the two "new boys" straight away. I can see Harry being a Little Kicker for a long time!" Jo C, Wimbledon • "They have thoroughly enjoyed coming … the whole concept is brilliant and I will certainly recommend the group to other parents.” Angela, Hemel Hempstead.
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